8 Tips To Web Site Optimization

Web site optimization should be one of your main priorities and you should make sure to take this serious. If you are on a limited budget focus on optimization rather than advertising. For instance will a web site which takes ages to load may make your visitors go away even before they had the chance to see what you have got to offer them. So please take some of your valuable time and check out the 8 great rules of website optimization which are listed below. Follow these simple guidelines and your visitors will be much happier – and so will you when you see both increases in page rank and sales.
1. Content is King – As usual! This is maybe the most important aspect of a website. Search Engines love regularly updated content and people who are searching the internet are almost always looking for information. Regularly updated content will keep your visitors coming back. It can be time consuming to create new content all the time, so you might want to include automatically refreshed content like guest books, forums, or a RSS feed with articles.
2. Website Load Time - Still not all surfers have access to high speed internet connections and many still use a phone connection and modem to do their online tasks. For these people a slow loading website will be the same as money thrown out the window, so at least make sure your web pages load within 30 seconds using a 56k modem. People are impatient and won’t wait more than 30 sec for your web pages to load, it’s that simple.
3. Describing Page Titles - Your main web page might be the most visited page of your website but don’t forget your other pages. Good describing of internal links like /mercedes-benz-review.html for instance is much better for both the reader and the search engines than a link looking like this: /fad1258/links=?cars.mercedes.php or anything like that. With good describing of internal links and link placement your other web pages should also show up in the search results. Make sure to include your main keyword of that particular web page into your title.
4. Internal Pages & Optimization - You should optimize each page on your website for individual keywords, with individual headings and individual Meta Tags so the search engines can crawl and index not only your main page but also each of your sub pages.
5. Make Sure Your Internal Links Are Working - Few things are more annoying when visiting a web site than internal links which are not working as they should. Download links that are not working any more, links to internal pages where you get a 404 error message etc can be quite annoying! You want to prevent this at all costs.
6. Go For Two or Three Main Keywords Per Page Only - A perfectly optimized web site will have every single page optimized for only two or three main keywords. Use these keywords between tags and make sure that the keywords used, and variations of them, appear on every two paragraphs of your web page. Also make sure your last line of the body text will have at least one of the two keywords embedded. If your web page has been optimized for the term “Best UK Pubs” your end of the body text could be something like CopyRight 2006 Jim Smith – Your Guide To the Best UK Pubs
7. Increase The Number Of One Way Inbound Links - As the power of reciprocal linking is fading you need to take your web site optimization to the next level. You absolutely need to have as many inbound one way links as possible to get a satisfying search engine ranking. One way you can achieve this is by writing articles and submitting them to article directories leaving your signature and link at the end of the article. Submit your website to every online directory you can find. This is an ongoing job that might take time to finish and it can also take several weeks before your site get indexed. But it is worth the wait! Use every ethical chance you get to point links to your website because it is incredibly important for your rankings.
8. Do not Spam - It is very frustrating when you have submitted your site to the search engines and to directories only to find that you are not listed. Its very tempting to keep submitting your site, but that is a no no. Search engines and directories in particular, can take weeks to list your site, sometimes months. If you are continually submitting your site to search engines and directories the likelyhood is you not get listed, but will get banned.
Website optimization is an art you can learn to master by learning and taking action on small parts at a time. It is an ongoing job and should be taken extremely serious if you want to get listed on the first pages in the search engines and receive that boatload of free traffic you have been dreaming about.